A new statewide survey reveals widespread concern about water scarcity, with nearly three-quarters of residents expressing worry and only 16% believing our current supply will last the next two decades. 

The findings reflect a population that’s not only paying attention but increasingly open to rethinking how we use—and conserve—this essential resource. In this latest study from Envision Utah and its partners, residents once again ranked water among the state’s most pressing issues, second only to housing affordability. When asked where water should be prioritized, respondents listed the basics—clean drinking water, household use, and agriculture—but also identified Great Salt Lake as a top concern.

Yet many Utahns are still navigating what meaningful solutions look like. While most correctly recognize that agriculture consumes the largest share of the state’s water, many underestimate the role of outdoor residential use. In reality, outdoor watering—especially for lawns and landscaping—accounts for the largest portion of residential consumption.

Despite high concern, 90% of Utahns believe their own household uses as much or less water than average. Many say they’re doing their part—68% report turning off the tap when not in use, and  55% avoid watering during the hottest or windiest parts of the day. But these efforts—while helpful—may fall short when so much water is still going to grass that’s rarely used.

Encouragingly, there is a growing openness to change. According to the survey, two in five Utahns with yards say they feel guilty about the amount of water they use, and many Utahns support alternatives to traditional grass yard—like xeriscaping with native plants. The vast majority of respondents favored landscapes that include more water-wise landscaping and less turfgrass—only 24% preferred an all grass yard. 

Cost remains a barrier, but the survey found that Utahns are more likely to make changes when costs are manageable or upfront incentives—like cash rebates—are available. Just as powerful, though, is information: learning that lawns can use up to 70% of household water and that native plants require a fraction of that amount significantly increased respondents’ willingness to act. Messages that stressed personal impact, ease of change, and the idea that waterwise yards can still be beautiful were especially persuasive. 

This data isn’t just confirmation that people care—it’s a roadmap for moving forward. Utahns are engaged. They want Great Salt Lake to survive. And many are willing to rethink their yards, their habits, and their support for conservation-minded policies—especially when given the right tools, clear information, and community support to act.

At the heart of this challenge is a shared sense of responsibility. While most Utahns believe the state government should lead on water issues, 26% said individuals like themselves bear the greatest responsibility. More than half also believe personal changes at home can make a difference—especially if everyone works together. This dual expectation underscores the need for solutions that are both policy-driven and people-powered. Securing Utah’s water future will require both.

The Great Salt Lake is still in crisis. But it’s not too late. With sustained public will, clear information, and coordinated action, Utah still has a chance to turn the tide.Visit UtahWaterSavers.com to learn more about rebates for participating in water-saving programs.